Building the systems behind creator commerce.
TrigMatrix is a US software company. We started by automating creator and social media workflows for brands — the repetitive, spread-across-ten-tools work that eats a team’s week — and now we build our own AI-powered products for the same job.
The founders
The people building TrigMatrix
Two founders who ran a brand first, and built the software they wished they’d had.
Sudhir Kumar Munday
Founder & Owner
Sudhir founded TrigMatrix after running a brand himself and seeing how much of the work behind creator and social media programs was repetitive, manual and spread across too many tools. He built the company around one simple rule: if something doesn’t feel right, it doesn’t ship. With a sharp eye for detail and a talent for finding clarity in messy problems, he shapes every workflow until it feels intuitive at first glance. His focus is simple: make software that is practical, easy to use, and built around how teams actually work.
Tanish Munday
Co-Founder
Tanish co-founded TrigMatrix and leads its engineering, building the systems that power the products behind the scenes. He turns complex workflows and large volumes of creator data into simple, reliable experiences teams can use every day. With a strong focus on performance and scalability, he makes sure everything stays fast and dependable as it grows. His goal is simple: build technology that feels powerful behind the scenes, but effortless to use.
Principles
What guides us.
Shaped by real experience
TrigMatrix grew out of the problems we hit growing our own brand. Every product solves a real one — not one invented for a sales presentation.
AI with a clear purpose
We use AI to remove repetitive work, improve decisions and personalise outreach at scale. If it doesn’t make a team more effective, it doesn’t belong in our products.
Designed around how teams work
We build for the people running programs day to day, not for a demo. Every workflow is designed around the way the work actually happens.
Ready for what comes next
Platforms change quickly and we change with them. New channels and integrations arrive as each platform approves them — never before.